Samsung’s new Bespoke Fridge faucets into developments of modularity and customisation, responding to Australians’ want for personalisation, versatile performance, and a bespoke aesthetic in each room of the home.
Samsung brings its vary of customisable BESPOKE Fridges to Australia
Samsung Electronics Australia has expanded its Bespoke House vary with the introduction of Bespoke Fridge – a brand new class of premium customisable fridges that may be personalised by way of an array of trendy color and spatial combos to suit particular person aesthetics and family wants. Samsung’s Bespoke Fridge vary is out there from right now by way of Harvey Norman, Winnings Home equipment, The Good Guys, and Samsung On-line Retailer, with costs ranging from $2,999[1].
Bespoke Fridge now sits on the coronary heart of Samsung’s award-winning Bespoke House vary of home equipment, centered on innovation, design, customisation, sustainability, and versatile performance for each room.
Because the pandemic, Australians have develop into more and more attentive to the way in which home equipment match into their residing areas, with the bulk agreeing that dated wanting home equipment get beneath their pores and skin[2] – particularly the fridge[3]. With the power to mix modular models, colors and textures to adapt to go well with a buyer’s way of life as their wants change and develop – whether or not it’s having similar fridge/freezers or taking a extra eclectic ‘improve, elevate, and increase’ method – the Samsung Bespoke Fridge vary has an answer for everybody.
“At Samsung, we imagine that Bespoke House is greater than a product vary or class. Bespoke is a way of life that may be delivered to life by means of merchandise that may be customised to go well with particular person kinds and desires, providing each type and performance for right now’s design-conscious shoppers,” stated Jeremy Senior, Vice President – Shopper Electronics, Samsung Australia. “We’re excited to carry our Bespoke House equipment collection to the kitchen with Bespoke Fridge, giving Australians yet one more alternative to tailor their dwelling to their particular person kinds and desires.”
“Samsung already has a spread of award-winning[4] Bespoke House home equipment accessible in Australia together with our Bespoke Jet stick vacuum, Bespoke AirDresser and Bespoke DiceTM air purifiers. Given the kitchen is the guts of the house, we see the Bespoke Fridge as the top of what this customisable vary of merchandise can supply to our prospects.”
Bespoke Fridge: Designed for you, by you
Samsung’s Bespoke Single-door freezer in Cotta White, Bespoke Single-door freezer in Clear Pink, and Single-door Freezer Satin Blue.
Samsung’s Bespoke Fridge line-up presents a collection of premium modular fridges primarily based on extra concerns than ever earlier than, together with buyer private style, way of life wants, and a want to make extra sustainable decisions. Out there in 4, two, and single-door choices, there are not any limitations on the variety of modular fridges that may be mixed. The Free-Standing Bespoke French-Door Fridge with an Built-in Beverage CentreTM completes the vary, serving to to cater to the various wants of Australian households.
Actually modern, the Bespoke Fridge line-up could be additional customised by mixing and matching interchangeable panels from a trendy color palette consisting of Cotta White and Cotta Charcoal in a steel end, along with Clear Pink, Clear Navy, Satin Blue, Satin Gray and Satin Beige in a glass end, with extra colors and finishes to be accessible sooner or later.
Mixing premium perform with customized design, the interior spacing of every Bespoke Fridge mannequin could be additional personalised with particular person temperature controls for various sections comparable to produce and drinks. Collectively, these exterior and inside customisation choices allow Australians to design their perfect kitchen house and elevate the house equipment expertise.
Moreover, modular models and particular person color panels could be modified, mixed and upgraded[5] as typically as desired, making certain the fridge is versatile to the wants of the consumer for longer.
The Bespoke Fridge vary contains:
- Modular Single-door Fridge or Freezer choices (1-door)
- Modular Backside Mount Fridge (2-door)
- Modular French-Door Fridge (4-door)
- Free-Standing French-Door Fridge with Beverage CentreTM (4-door)
“Australia is among the many main markets for Samsung’s way of life tv vary and specifically, our customisable Body TV. Much like the Body, our Bespoke House merchandise symbolize the easiest in tech however with design and elegance on the forefront. Given this success, we all know that Bespoke Fridge and the broader Bespoke House vary goes to be extraordinarily fashionable with our native shoppers,” stated Mr Senior.
Adapting to way of life wants with uncompromising performance
Samsung’s Bespoke Backside Mount Fridge in Cotta White in modular configuration with Satin Beige Single-door Freezer and Clear Navy Single-door Fridge.
Along with its dynamic vary of colors, supplies and modules, the Bespoke Fridge vary delivers premium versatile performance, and contains most of the superior refrigeration options[6] that Samsung is famend for as a house equipment market chief.
Options embody Triple Cooling™[7] which gives optimum management of temperature and humidity in every compartment whereas serving to to maintain meals more energizing for longer[8]. FlexZone™[9] and Convertible Modes[10] can rework freezer modules and compartments into further fridge house and again once more merely and simply – good for entertaining.
Moreover, plumbed and non-plumbed Ice-Makers[11] have been constructed into Bespoke Fridge doorways with slim designs to unencumber invaluable cupboard space, proving that type shouldn’t compromise perform. Choose fashions additionally boast Wine Cabinets[12] and Slide & Fold cabinets[13] to personalise use for each ardour, entertaining fashion, and household dynamic.
Bespoke House linked residing: Designed to be seen
Samsung’s award-winning Bespoke House vary contains Bespoke Fridge, Bespoke AirDresser, Bespoke Jet stick vacuum, and Bespoke DiceTM Air Purifiers.
The Bespoke Fridge French-door fashions are Wi-Fi enabled, offering built-in management comparable to vitality utilization, monitor and alter temperature by way of Samsung’s SmartThings app[14].
These choose Bespoke Fridge fashions be a part of the Bespoke AirDresser, Bespoke Jet, and Bespoke DiceTM Air Purifiers – along with over 7,000 good family gadgets[15] together with Samsung’s The Body, The Serif, and The Sero way of life TVs – on SmartThings, because the central platform to personalise, handle, and simplify good dwelling experiences[16].
“Bespoke empowers Australians to play an lively position in customising their home equipment so they give the impression of being, perform, and evolve with every particular person’s way of life wants and preferences,” stated Mr Senior. “Paired with our consolidated SmartThings platform, Samsung is enabling gadgets to seamlessly join and adapt to particular person routines and life, in the end serving to individuals lead extra intuitive and comfy lives,” Senior concluded.
Pricing and availability
Samsung’s Bespoke Fridge vary is out there from right now by way of Harvey Norman, Winnings Home equipment, The Good Guys, and Samsung On-line Retailer.
- SDFX3100N 387L Bespoke Modular Single-door Fridge – RRP: $2,999
- SDFX3500N 323L Bespoke Modular Single-door Freezer – RRP: $2,999
- SRLX4100N 339L Bespoke Modular Backside Mount Fridge – RRP: $3,099
- SRFX9500N 596L Bespoke Modular French-Door Fridge – RRP: $6,599
- SRFX9550N 647L Bespoke Free-Standing French-Door Fridge with Beverage CentreTM – RRP: $6,099
For extra details about the vary, please go to samsung.com/au/fridges/bespoke/ or begin designing your very personal Bespoke Fridge by way of Samsung’s On-line Design Studio http://www.samsung.com/au/home-appliances/bespoke-design-studio
[1] RRP is $2,999 for the Bespoke Modular Single-door Fridge mannequin and Bespoke Modular Single-door Freezer mannequin.
[2] Fifty-six per-cent of Australians agree {that a} dated wanting equipment bothers them. One Samsung report, July 2022 (n=1,022, Australians aged 18+, nationally consultant on age, gender and metro/regional break up), Nature Analysis.
[3] Forty-eight per-cent of Australians determine their fridge as a dated equipment of their dwelling. One Samsung report, July 2022 (n=1,022, Australians aged 18+, nationally consultant on age, gender and metro/regional break up), Nature Analysis.
[4] Awards embody however usually are not restricted to: Canstar Blue 2022 Innovation Excellence Award – Bespoke House vary; Canstar Blue “Most Glad Prospects” Award 2022 – Bespoke Jet Stick Vacuum; Good Design Award Gold Accolade every given to Bespoke Dice Air Air purifier AX53, Bespoke Fridge, and Samsung Bespoke AirDresser in 2022.The Samsung Bespoke AirDresser and Air Air purifier ranges have earned Delicate Selection tick of approval from the Nationwide Bronchial asthma Council of Australia.
[5] Further prices could apply.
[6] Options differ per BESPOKE Fridge mannequin. Addition of recent models is barely accessible for Modular fashions with the pairing equipment. Excludes the French Door with Beverage CentreTM mannequin RF65A9675AP/SA. Please go to https://www.samsung.com/au/fridges/bespoke/ to discover the options.
[7] Out there for Bespoke FDR w/Beverage Centre and Bespoke Modular FDR fashions solely.
[8] Primarily based on testing evaluating Samsung Triple Cooling System with Samsung All Round / Mono Cooling Methods.
[9] Out there for BESPOKE FDR w/Beverage CentreTM and Bespoke Modular FDR fashions solely.
[10] Out there for BESPOKE Single Door Freezer solely.
[11] Bespoke Modular FDR presents a non-plumbed auto ice maker. Bespoke FDR w/Beverage CentreTM presents a plumbed twin ice maker. BESPOKE Single Door Freezer presents a plumbed Slim Ice Maker.
[12] Out there on Bespoke Backside Mount Fridge SRLX4100N and Bespoke Single Door Fridge SDFX3100N.
[13] Bespoke Single Door Fridge SDFX3100N.
[14] Requires obtain of the SmartThings app and a Samsung account.
[15] Primarily based on ‘Samsung Openness 2022’ equipment.
[16] Requires obtain of the SmartThings app and a Samsung account.
