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The photographer and app founder, who moved to New York in 2017, grew to become thinking about type whereas rising up within the small shore city of Pori, situated on the southwest tip of Finland. There, Jokinen developed her love for secondhand garments by carrying her mom’s outdated clothes to high school. “I used to be actually shy as a child, and possibly carrying one thing that used to belong to my mother introduced me some sort of consolation in the midst of the varsity day,” she says.
Since then, the Jokinen has had a little bit of a mode renaissance in the USA. In San Francisco, the place she lived from 2014 yr to 2017 yr, she stopped carrying black. “It felt too ‘black’ in sunny California amongst all of the colourful crops, bushes, and Victorian homes!” she says. “I additionally seen the colour black didn’t make me pleased, and it didn’t convey me pleasure.” When she finally got here to New York Metropolis, she felt like she had a sartorial carte blanche. “Now in New York, I really feel I can put on no matter, with out pondering whether it is an excessive amount of, too bizarre, too something. Right here something goes and I like it,” she says. “Creating outfits brings me immense happiness.”
