Sleep retailer Metro Mattress has opened a brand new retailer in Greenwich, Conn., that incorporates a Chattam & Wells boutique.
GREENWICH, Conn. – Specialty retailer Metro Mattress has opened a sleep retailer right here that options the primary Chattam & Wells boutique right here.
Positioned on Putnam Avenue, the two,500-square-foot retailer is situated near a high-end Duxiana retailer and different luxurious retailers. The Chattam & Wells store-within-a-store idea is housed on the second flooring in a 900-square-foot area.
The Metro Mattress retailer design was impressed by Spring Air Worldwide’s Chattam & Wells presentation in its Las Vegas Market showroom. The shop options wooden flooring, a impartial shade palette and a crimson carpet to showcase the seven Chattam & Wells mattresses.
The Chattam & Wells lineup was redesigned late final yr, and the brand new designs have been launched on the January Las Vegas Market. The gathering incorporates a cotton velvet border and a Chesterfield sample impressed by life-style retailer RH. The mattresses characteristic layers of silk damask, cashmere, Talalay latex and horse tail. The Chattam & Wells signature crown is integrated into the panel with tone-on-tone stitching. Mattresses retail from $2,499 to $6,999 in queen.
Invoice Spudis, president and CEO of the 54-store Metro Mattress, stated that he plans to open different Chattam & Wells branded sleep boutiques sooner or later. Metro Mattress grew to become one among Spring Air’s largest Chattam & Wells retailers in 2021.
“We’re eyeing prosperous communities all through the Northeast to showcase this luxurious model,” Spudis stated. “The posh client buys into craftsmanship, uncooked supplies and top quality. I imagine there may be worth to be discovered at each worth level, and within the ultra-premium area that we’re enjoying in, we provide a greater mattress than some other luxurious manufacturers on the market.”
Spudis plans to make use of the Greenwich location to develop relationships with inside designers and interior designers within the space and has begun the formation of a design coalition, beginning outreach in-store occasions to introduce them to the model.
“Prosperous shoppers on this market not often do their very own procuring; they belief designers to do it for them, so growing these relationships is essential,” he stated. “We romance all the buy expertise, from the precise merchandising to storytelling the tangible variations of the road.”
“We’re very enthusiastic about what Invoice and his staff at Metro have created with the Chattam & Wells boutique,” stated Nick Bates, president of Spring Air Worldwide. “I imagine they’ve really captured the essence of the model they usually have introduced this idea into their different retail areas and have been promoting our luxurious line at an unbelievable tempo.”
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