This summer time, IKEA explored the way forward for dwelling and town areas we share by collaborating with the H22 Metropolis Expo, held from Might to July in Helsingborg, Sweden.
A associate of the large-scale metropolis expo, IKEA hosted exhibitions and occasions throughout two websites in Sweden: Magasin 405 with Skogen in Oceanhamnen, and DM at Drottninghög. These included a modular, transportable forest with flatpack dwellings, an IKEA Mall with dwelling design merchandise from the corporate, and a sequence of 60 brief documentaries about dwelling in numerous international locations.
“In a straight collaboration with town and the local people, we created for H22 Metropolis Expo distinctive assembly locations, and we’re exploring the way forward for Life at House, inside and out of doors the 4 partitions,” says Belén Frau, world communication supervisor of Ingka Group, IKEA’s holding firm. “We need to check and learn to lay a basis the place domestically related initiatives and actions will be upscaled and later be taken to different Ingka Group markets.”
The identify of the occasion within the Drottninghög space, DM, stands for Do Extra, which is a model powered by Ingka Group that is testing a brand new enterprise mannequin for neighborhood engagement. It is a multipurpose market with pop-up shops, markets, city farms, a meals courtroom, occasions, college actions, and a spot to fulfill and greet.
“We hope that DM, along with our different meeting-points, will probably be a constructive drive in the local people, creating jobs and giving the residents the chance of creation and togetherness,” says Fredrik Håkansson Lundh, space supervisor, IKEA Retail Sweden.
